Campfluence

Your Campus Online Presence Manager

Search Engine Optimization

SEO, SMO and Promotions

Search engines play an important role in digital marketing, and Google is the major player in the search engine industry. Around 50-60% of our clients' traffic comes from search engines, with 80-90% of that search traffic coming from Google. Because search traffic makes up a large portion of overall website traffic, it is essential to understand how search works, and more importantly, how current and potential families are using search to learn more about your school.

Search Engine Optimization (SEO)

Each school within your district is a brick and mortar location, which is why doing Search Engine Optimization (SEO) is essential for your school. SEO involves implementing strategies to help your school appear for local searches.
Local search affects both branded and unbranded searches.

For unbranded searches may see carousels. When users click on the school cards located in the carousel, they are taken to a branded search for that school to find additional links and information.

For branded searches, SEO is important because school names like "brown middle school" are not unique to your district, but are unique to your area. When your site is appropriately optimized, Google will serve up the local Brown Middle School, rather than the one that is 3,000 miles away.

If you are looking to improve your performance in local search do connect with us. Our SEO and SMO expert panel will help schools to have streamlined and improve searches to achieve
  • Better online presence
  • Enhance the reputation of school
  • Increased aspiring parentage
  • Quality Parentage
  • Transparency

Our SEO Techniques

Keyword Analysis

We start by selecting the most optimum keywords that helps the visitors to locate your website. A fruitful search engine strategy commences with a profitable keyword research. If this is not carried out then you might end up losing various prospects, money, time as well as efforts. The right kind of keywords helps to find what the customers are looking for, the products and services that you offer, your prospects, and information about your competitors.

On Page Optimization

This comes after keyword research and the most important part of SEO. It addresses the onsite concerns and factors as well fixes them to get online prospects and promote the website. In other words it makes your website searchable and suitable in various search engines. The process gives overall value and usability to the end users.

Our experts carry out the following services like

  • Website Content Optimization
  • Meta Tags
  • Image Optimization
  • Navigation Links
  • Xml Site Map
  • Robots.txt
  • 301 Redirects
  • HTML Errors

Off Page Optimization

It is process of optimizing your web pages outside your website with the help of back links. Keep in mind the external linking is indispensable for the popularity of your website. This phase covers both ethical link building and content marketing to meet high standards of search engine optimisation. Campfluence employs professional SEO consultants and link builders that search for potential link prospects, top authority websites and esteem blogs/websites that give an opportunity to provide legitimate back links.

Our experts carry out the following services like

  • Link building techniques
  • Brand Promotions
  • Blog posting
  • Article submission
  • Press release submission
  • Social bookmarking
  • Classified ads

Analysis Reports

Our experts also generate regular reports that help to understand your website’s SEO score and are done with the help of

  • Google Webmaster
  • Google Analytics
  • Ranking Report
  • Work Report

Campfluence believes that instead of selling SEO packages for an array of keywords, our SEO campaigns should be planned and targeted to achieve rankings and traffic from profitable key-phrases that may range from long tail keywords to highly competitive short and buying terms.

At the end of the day ‘We Believe in quality rather than Quantity’ and create a successful SEO strategy within your budget.